Pitch

DreCo Media is sponsoring a youth saving event. Save the youth Concert her in our very own Las Vegas. All purchased tickets will be donated to Big Brothers Big Sisters of Southern Nevada, a non-profit corporation. They are the leader of youth mentoring in the Nation.

The artist performing are 5 Star aka Billy Jack Hewitt, Lady Luz aka Vanessa Luz, SdOne aka Strange Dawg, and many more. The Event starts at 8pm and runs through to – 2am December 18^th, 2012

The concert will be held at the Las Vegas Country Club at the begging of the Fremont Experience located off Las Vegas BLVD down town. The ticket price per person is $15 to enter. On top of the donation from the tickets a gift will be given to all the children involved with the organization, directly donated by DreCo Media.    

Patagonia’s reason for being is to make the best product and cause no unnecessary harm—to use business to inspire and implement solutions to the environmental crisis.
  
16 Sustainable Marketing Social Responsibility and Ethics Page 509

At Best Buy, customer-centrality means listening to target customers and becoming "that trusted adviser capable of helping them use technology the way they dreamed."
 

6 Customer-Driven Marketing Strategy Creating Value for Target Customers page 173

WEEK 9 EOC:

 Our customers are savvy online shoppers, so it is important to us that we are reaching the right people, at the right time and in the right place to elicit a positive response from consumers. Working with Adometry, we're leveraging the most advanced attribution and ad verification technology available to help us quickly understand what's working so we can optimize our media spend and improve the consumer's experience with our campaigns. We are seeing a substantial impact that display has on member sign-ups, first time purchases and repeat purchases.         

      SOURCE: MarketWire 2012-09-12 14:59:00

These are a few of roles that are played: 

1. Roles of marketing channel in marketing strategies:
2. Links producers to buyers.
3. Performs sales, advertising and promotion.
4. Influences the firm's pricing strategy.
5. Affecting product strategy through branding, policies, willingness to stock.
6. Customizes profits, install, maintain, offer credit, etc.

EOC WEEK 9: Three Great Mission Statements

I personally like Dre’s Idea and charity. This is something that is neglected here in Las Vegas and more needs to be done to save these people. This relates to what my charity which is helping Children without parents or missing one. Down the avenues of life this could be one of the main reasons why most of the homeless people became homeless because of lack of guidance.  

Dre’s marketing strategies are organized and correct foreseeing the success of the event. Who wouldn’t want to go to this event and donate just a few dollars?

EOC WEEK 7: Creative Content

I will put together a unique announcement to the public over the radio, FM to be specific. To promote the event through out the whole event.

  Trader Joe’s unique price–value strategy has earned it an almost cult-like following of devoted customers who love what they get for the prices they pay.

 Pricing Understanding and Capturing Customer Page 273

Google is spectacularly successful and wildly innovative. Ask the folks who work there and they’ll tell you that innovation is more than just a process—it’s in the air, in the spirit of the place.

 Developing New Products and Managing Page 243

BOC WEEK 9: Top 5 hit songs of the summer 2012

1. Carly Rae Jepsen - "Call Me Maybe"

2. Maroon 5 - "Payphone" featuring Wiz Khalifa

3. Gotye - "Somebody That I Used To Know" featuring Kimbra

4. Rihanna - "Where Have You Been"

5. Katy Perry - "Wide Awake"

Social media with an unheard synth beats and great vocals flashy outfits and hairs these made it glam and glam make it for summer 2012

Price

The ticket price is fifteen dollars. all will go to big brothers and sisters here in Las Vegas. the people will already know where and who the event is being done for. the charity focus is something that everyone of all ages has a heart for. 

Moscow’s Pushkin Square location is the busiest McDonald’s in the world, and Russia is the crown jewel in McDonald’s global empire.

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Whereas Wal-Mart stands for low prices, Costco is a retail treasure hunt, where one’s shopping cart could contain a $50,000 diamond ring resting on top of a vat of mayonnaise.

Retailing and Wholesaling Page 343

100% of the ticket sales will go to the Big Brothers and Sisters Organization. 

Promotion

The main promotion will be done on the radio waves by broadcasting commercials on all FM station in Clark county. A team of promoter volunteers from DreCo Media will be hitting the strip Thursday through Friday nights at all night clubs in Vegas passing out flyers and mingling.

The major responsibility for managing customer relationships falls to CDW’s energetic and passionately customer-focused account managers. “We want to become the trusted adviser for [customers].”

Personal Selling and Sales Promotion Page 411

Suave’s TV and other ads pull customers onto a nicely integrated Web site, which creates a “sisterhood” of moms and delivers the brand’s “Say yes to beauty” positioning in more detail.

Communicating Customer Value Advertising Page 375

Form a committee to promote the charity event. Brainstorm ideas of what you can do to promote the charity event without it costing very much. Decide what you can spend on advertising--if you can't get it free--so you can narrow down your choices. However, if you follow Steps 2 to 6, you shouldn't need to spend much on promoting your event.

Produce fliers. This can be accomplished with your own computer and distributed by either bulk mail or hand.

Make tickets that you can sell for the charity event. Selling tickets is a way to promote the charity event, because people will see when and where it is being held and also the cost.

Advertise in the local paper especially if it is a big charity event. Sometimes local papers won't charge you if they are listed as a sponsor of the charity event.

 Use the Internet to announce the coming charity event to everyone you know connected to the charity. Sending one email to all involved, with the details, rather than calling--and possibly getting stuck talking--will save time and money.


Talk to the local radio and TV channels to see if they will sponsor the event. This will allow you to attract even more people for your charity event. How much you need to promote will depend on the charity event you are planning. http://www.ehow.com/how_2157477_promote-charity-event.html

 By an e How Contributor