I will put together a unique announcement to the public over the radio, FM to be specific. To promote the event through out the whole event.
Trader
Joe’s unique price–value strategy has earned it an almost cult-like
following of devoted customers who love what they get for the prices
they pay.
Pricing Understanding and Capturing Customer Page 273
Google
is spectacularly successful and wildly innovative. Ask the folks who
work there and they’ll tell you that innovation is more than just a
process—it’s in the air, in the spirit of the place.
Developing New Products and Managing Page 243
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