Pitch

DreCo Media is sponsoring a youth saving event. Save the youth Concert her in our very own Las Vegas. All purchased tickets will be donated to Big Brothers Big Sisters of Southern Nevada, a non-profit corporation. They are the leader of youth mentoring in the Nation.

The artist performing are 5 Star aka Billy Jack Hewitt, Lady Luz aka Vanessa Luz, SdOne aka Strange Dawg, and many more. The Event starts at 8pm and runs through to – 2am December 18^th, 2012

The concert will be held at the Las Vegas Country Club at the begging of the Fremont Experience located off Las Vegas BLVD down town. The ticket price per person is $15 to enter. On top of the donation from the tickets a gift will be given to all the children involved with the organization, directly donated by DreCo Media.    

Patagonia’s reason for being is to make the best product and cause no unnecessary harm—to use business to inspire and implement solutions to the environmental crisis.
  
16 Sustainable Marketing Social Responsibility and Ethics Page 509

At Best Buy, customer-centrality means listening to target customers and becoming "that trusted adviser capable of helping them use technology the way they dreamed."
 

6 Customer-Driven Marketing Strategy Creating Value for Target Customers page 173

WEEK 9 EOC:

 Our customers are savvy online shoppers, so it is important to us that we are reaching the right people, at the right time and in the right place to elicit a positive response from consumers. Working with Adometry, we're leveraging the most advanced attribution and ad verification technology available to help us quickly understand what's working so we can optimize our media spend and improve the consumer's experience with our campaigns. We are seeing a substantial impact that display has on member sign-ups, first time purchases and repeat purchases.         

      SOURCE: MarketWire 2012-09-12 14:59:00

These are a few of roles that are played: 

1. Roles of marketing channel in marketing strategies:
2. Links producers to buyers.
3. Performs sales, advertising and promotion.
4. Influences the firm's pricing strategy.
5. Affecting product strategy through branding, policies, willingness to stock.
6. Customizes profits, install, maintain, offer credit, etc.

EOC WEEK 9: Three Great Mission Statements

I personally like Dre’s Idea and charity. This is something that is neglected here in Las Vegas and more needs to be done to save these people. This relates to what my charity which is helping Children without parents or missing one. Down the avenues of life this could be one of the main reasons why most of the homeless people became homeless because of lack of guidance.  

Dre’s marketing strategies are organized and correct foreseeing the success of the event. Who wouldn’t want to go to this event and donate just a few dollars?

EOC WEEK 7: Creative Content

I will put together a unique announcement to the public over the radio, FM to be specific. To promote the event through out the whole event.

  Trader Joe’s unique price–value strategy has earned it an almost cult-like following of devoted customers who love what they get for the prices they pay.

 Pricing Understanding and Capturing Customer Page 273

Google is spectacularly successful and wildly innovative. Ask the folks who work there and they’ll tell you that innovation is more than just a process—it’s in the air, in the spirit of the place.

 Developing New Products and Managing Page 243

BOC WEEK 9: Top 5 hit songs of the summer 2012

1. Carly Rae Jepsen - "Call Me Maybe"

2. Maroon 5 - "Payphone" featuring Wiz Khalifa

3. Gotye - "Somebody That I Used To Know" featuring Kimbra

4. Rihanna - "Where Have You Been"

5. Katy Perry - "Wide Awake"

Social media with an unheard synth beats and great vocals flashy outfits and hairs these made it glam and glam make it for summer 2012

Price

The ticket price is fifteen dollars. all will go to big brothers and sisters here in Las Vegas. the people will already know where and who the event is being done for. the charity focus is something that everyone of all ages has a heart for. 

Moscow’s Pushkin Square location is the busiest McDonald’s in the world, and Russia is the crown jewel in McDonald’s global empire.

The Global Marketplace page 479

Whereas Wal-Mart stands for low prices, Costco is a retail treasure hunt, where one’s shopping cart could contain a $50,000 diamond ring resting on top of a vat of mayonnaise.

Retailing and Wholesaling Page 343

100% of the ticket sales will go to the Big Brothers and Sisters Organization. 

Promotion

The main promotion will be done on the radio waves by broadcasting commercials on all FM station in Clark county. A team of promoter volunteers from DreCo Media will be hitting the strip Thursday through Friday nights at all night clubs in Vegas passing out flyers and mingling.

The major responsibility for managing customer relationships falls to CDW’s energetic and passionately customer-focused account managers. “We want to become the trusted adviser for [customers].”

Personal Selling and Sales Promotion Page 411

Suave’s TV and other ads pull customers onto a nicely integrated Web site, which creates a “sisterhood” of moms and delivers the brand’s “Say yes to beauty” positioning in more detail.

Communicating Customer Value Advertising Page 375

Form a committee to promote the charity event. Brainstorm ideas of what you can do to promote the charity event without it costing very much. Decide what you can spend on advertising--if you can't get it free--so you can narrow down your choices. However, if you follow Steps 2 to 6, you shouldn't need to spend much on promoting your event.

Produce fliers. This can be accomplished with your own computer and distributed by either bulk mail or hand.

Make tickets that you can sell for the charity event. Selling tickets is a way to promote the charity event, because people will see when and where it is being held and also the cost.

Advertise in the local paper especially if it is a big charity event. Sometimes local papers won't charge you if they are listed as a sponsor of the charity event.

 Use the Internet to announce the coming charity event to everyone you know connected to the charity. Sending one email to all involved, with the details, rather than calling--and possibly getting stuck talking--will save time and money.


Talk to the local radio and TV channels to see if they will sponsor the event. This will allow you to attract even more people for your charity event. How much you need to promote will depend on the charity event you are planning. http://www.ehow.com/how_2157477_promote-charity-event.html

 By an e How Contributor

Distribution

The distribution of the money to big brothers and sisters will be in check form issued by DreCo Medias bank. this will be published on the air National on all major news stations.

 ESPN is more than just cable networks, publications, and other media. To consumers, ESPN is synonymous with sports entertainment, inexorably linked with consumers’ sports memories, realities, and anticipations.

 Products, Services, and Brands Building Page 207

At Best Buy, customer-centricity means listening to target customers and becoming "that trusted advisor capable of helping them use technology the way they dreamed."

 Customer-Driven Marketing Strategy Creating Page 173

 Charity sorting events are held by various organizations to sort donations for distribution. These are most common after food drives or holiday events such as toy drives held before Christmas. If you belong to a civic or other group such as scouts, you may want to help a charity with this time consuming and laborious process.

http://www.wikihow.com/Organize-a-Charity-Sorting-Event   - Wiki How by google

Product

15 The Global Marketplace:

 "Moscow’s Pushkin Square location is the busiest McDonald’s in the world, and Russia is the crown jewel in McDonald’s global empire." Page 479 

“The Tide marketing team’s deep immersion research with consumers revealed some important insights: Although Tide and laundry aren’t the most important things in customers’ lives, women have a strong emotional connection with their clothing." Page 99

-Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- 

The Goal is to make people feel like they are making a difference and the reality is that they are. They will also receive a surprise gift and have their name shown on national television and the web on all major news stations. So anyone that buys a ticket will receive that surprise and being who the crowd consist mostly of this is a huge thing to happen for them.

We will provide a form for all of them to fill out and email to DreCo Media.                                        

Target Market Strategy

6 Customer-Driven Marketing Strategy Creating Value for Target Customers

At Best Buy, customer-centrality means listening to target customers and becoming "that trusted adviser capable of helping them use technology the way they dreamed."

Page 173 

ESPN is more than just cable networks, publications, and other media. To consumers, ESPN is synonymous with sports entertainment, inexorably linked with consumers’ sports memories, realities, and anticipations.

Page 207

Our target marketing plan consist of good old fashion go get them approaching. Basically going door to door to all the clubs hanging out with the vary people in town that will be attending and spreading the word. 

Ask all event GMs to have their DJ announce the charity event to the crowd and they can have our brand name on there promotions in trade. A

Also a radio commercial will be done and played on all the local stations here in town. as well.

Situation or SWOT Analysas

 2 Companies and Marketing Strategy Partnering to Build Customer Relationships: 

“Nike creates deep brand community with its customers. For example, the Nike+ running system—iPod-linked Nike shoes and the Nike+ Web site—can be the next best thing to your own personal trainer or jogging buddy. Collectively, the Nike+ community has logged the equivalent of 4,600 trips around the world or 240 journeys to the moon and back.”

Page 37

The value delivery system: L’Oréal builds long-term supplier relationships based on mutual benefit and growth. It “wants to make L’Oréal a top performer and one of the world’s most respected companies. Being respected also means being respected by our suppliers.”

Page 49

DreCo Media "$15 closer to our future, $15 given to save" 

DreCo Media has a huge upper hand with this because of the location of the event and hip hop roots being there weekly as well. the event or lets say concert will be held during the hip hop roots day and time. so not only will it bring all those weekly attendees most of them are made up of musicians and promoters. Many of the club personal go to hip hop roots searching for fresh talent. 

 Example:

by EventEducation.com http://www.eventeducation.com/event-analysis2.php

 

 Find out how the company promotes its products?

 How the company wants to build/enhance the image associated with its product?

 

What is the market value and market share of the company and its products?

Who are the customers of the product?

What are the features of the product?

What are the advantages and disadvantages of the product in comparison to competitors' products? 

 

 

 

Objectives

 

The Main Objective with the event is to give back and help those children who do not have parents or lacking there of. Unfortunately over 50% of the children raise here in Clark County will be raised with one or no parental guidance.We have to take a stand and do something to give back and help. Our world is being destroyed and people need to understand that our youth are the difference makes of our beautiful world.

“At Zappos taking good care of customers starts with a deep-down, customer focused culture. The company is “powered by service.”

 “At Zappos, the customer experience really does come first.“

 - Marketing Creating and Capturing Customer Value, page 1 of 52

Buisness Mission Statement

I have had a long dream of reaching out and helping children with poor or no parental guidance and give the love and direction needed. I completely understand that this is being done all over the world by organizations like Big Brothers and Sisters. I personally have lived a large portion of my life in a under privileged society and understand that many children need help and will be lacking the knowledge to move forward and do well in there adult life's. I am so heartfelt, for the ones who I personally have grown up with that i watched fall apart. I feel like I can relate because most of my close friends did not have their fathers growing up and i watched them grow up vary angry. It saddens me when I see kids like this because I know more than half of them are going to ruin their lives and sickens me that I can’t help every single one. I have been given certain tools that most of them will not be handed. It’s our duty to spread knowledge and I feel Las Vegas is where we should start. Children who are deprived appropriate direction in low income societies. The goal is to provide these children proper attention and direction, keeping them from gangs and drugs.

 The Tide marketing team’s deep immersion research with consumers revealed some important insights: Although Tide and laundry aren’t the most important things in customers’ lives, women have a strong emotional connection with their clothing.

 Managing Marketing Information to Gain Custom Page 99

Xerox has rethought, redefined, and reinvented itself. The company now “connects closely with customers in a content-rich digital marketplace.”

Analyzing the Marketing Environment Page 65 

Example Mission Statement

Bacchus Event Solutions Foundation is a 501 (C) 3 charitable organization that serves to maximize the fundraising efforts of Bay Area charities involved in children and sports. The organization is designed to function as the event-planning arm of not-for-profit organizations and leverages strategic partnerships and strong community relationships to your benefit; their focus is on generating new opportunities to help charities reach their momentary goals.

 http://bacchuscharity.org/mission-statement/

 Bacchus Event Solutions Foundation, Inc.

Week 7 EOC: The Pitch!

I have had a long dream of reaching out and helping children with poor or no parental guidance and giving them attention love and direction. I completely understand that this is being done all over the world like the organization big brothers. I personally have lived the vary life I am so heartfelt to prevent someone else to have to go through. Every time I go home to visit my parents I end up with a group of gang members around me and I’m telling them what I’ve been doing and how they can do it to. It saddens me when I see them because I know more than half of them are going to ruin their lives and sickens me that I can’t help every single one. I have been given curtain tools that most of them will not get.
Children who are deprived direction in low income societies. The goal is to provide these children proper attention and direct keeping them from gangs and drugs.

Week 6 EOC Me X 3

Curve for men kills it and i rock the Blue brand that just cam out. The fresh but subtle fruity but firm
sent that this cologne gives off is defiantly me.

Chuck Taylor's made by Converse is what i have been whirring since i was 5 years old. they are the best all terrain shoe to me. good for running skateboarding fighting hopping walls and just standing.

My pro Tools 10.2 Program is a DAW Digital Audio Workstation. It define my skills along with my passion

Week 3 EOC: Making Money for Good

#1.Kroger 2010 Total Giving: $64,000,000 By Greg Emerson | MainStreet – Fri, Dec 2, 2011  

http://finance.yahoo.com/news/the-10-most-charitable-companies-in-america.html

The Biggest grocery store chain in America is Koger. In 2010 they were the only Corporation to donate over 10% of their previous year's earnings. Krogers donations go to the communities where their stores operate. They also Volunteer on top of donate which is one of the reasons they are number one in this topic and amount donated as well. They also raised $1,500,000 for the families of the soldiers over seas.

#2.Wal-Mart 2011 Total Giving: $342,350,438 (cash), $616,591,031 (products) Share of 2010 pre tax profits donated in 2011: 4.1% By Noelle Barton, Maria Di Mento, Raymund Flanders, and Marisa Lopez-Rivera 

http://philanthropy.com/article/10-Companies-That-Gave-the/132991/ 

Wal-Mart has given a tremendous amount of money and goods to people in need in America. The companies is also doubling their efforts and providing education for military families and veterans in need. plus a bunch to women around the world in support to help gain jobs and entrepreneurial skills.

#3.Wells Fargo 2010 Total Giving: $219,000,000 by: Susan Adams, Forbes Staff 10/21/2011 

http://www.forbes.com/sites/susanadams/2011/10/21/american-companies-that-give-back-the-most/ 

Wells Fargo is third to give the most cash at $219 million in 2010. They are one of the recipients of a 25 billion government bailout. Wells Fargo paid the Government back in 2009. 

#4Goldman sachs Group 2011 Total Giving: $337,077,886 (cash) Share of 2010 pre tax profits donated in 2011: 2.6% By: Noelle Barton, Maria Di Mento, Raymund Flandez, and Marisa López-Rivera

http://philanthropy.com/article/10-Companies-That-Gave-the/132991/ 

Over 19 million of the cash giving included gifts that the employees gave for the needy. Goldman also matches up to 20 thousand per year for each employee 

#5 Bill Gates 2011 Total Giving: 28 Billion by James Lander , December 9th, 2011 

http://blog.bluephoenixnetwork.com/2011/12/09/top-5-most-charitable-givers/

Bill Gates is the founder of one of the largest software corporations on Earth, and one of the world's wealthiest people. The Bill & Melinda Gates Foundation is the largest charitable foundations in the World as well.

EOC Week 5 1995 Super Bowl ad bud frogs

The commercial began with a scene of a swamp at nighttime, and a close-up of Bud rhythmically croaking his name. Later Weis and Er join in. They croak rather randomly for about ten seconds, until Bud, Weis, and Er begin croaking in sequence, thus forming the Budweiser name. Their croaking becomes quicker as the camera pulls back to show a bar with a large neon Budweiser sign glowing in the night. 

Week Three EOC: My Demographics

To start i would like to post these demographics.

DEMOGRAPHIC boom in babies: 1946-1964

Baby Boom GENERATION: 1942-1953

Generation Jones: 1954-1965

Generation X: 1966-1978

Generation Y: 1979-1993

I checked this out before and i was generation x. Besides all that Gen x is a change excepted we went through many changes with technology, music, business War, Gangs, Looks, and interest changed a lot as well. I like to say I'm a jack of all trades because at one time or another i have probably done it and if i haven't i analyzed the hell out of it so if i had to do it i could. My Father was a High ranking Army SF Green Beret who served two terms or better said all the way through Vietnam start to finished. We had nothing than growing up than through hard work and dedication to work from my Mother and Father they hit the Big promotions at the same time. My mother GM of Bullocks and Pops Regional GM of Big O Tires. This were looking up and like was fun for me at 9-10 years old moving from San Dimas, CA ( Los Angles ) to Orange County, CA. My mother got a 100k a year raise from 28-30 k yr straight to 130,00 a year. Long story short we all move to a brand new two story 2,000 + Sq foot home and two year later Macy bought out Bullocks. Than decided to fire my Mom who worked her whole life to get there. Instant Poor again. That's my relation to Gen X. You gotta fake it ta make it cuz if you don't you wont. A little saying my old mentors who were millionaires at the time taught me. Nice guys finish last...

      

Week 2 EOC: Boston Consulting Group - Video Games

My Voice

Music is the greatest gift we have been given right next to love. The setting is 1978, i hear these beautiful combinations of sounds and feel relaxed and happy. then this voice was talking along with these sounds which brought me to a euphoric state of Joy. I was only a few days old and my Mother was playing Led Zeppelin Stairway to Heaven on her recorded player. I knew right than that music was a gift and that i wanted to create, listen, and help others with it. Growing up I was surrounded by many different genres of music and people. Not only did i enjoy being around them, i really enjoyed analyzing the different moods and actions that would array from everyone when a specific song would be playing. At 14 years old i joined my first punk rock band as the front man in PanHandle. After a few years i started rhyming and rapping. Which brought me to producing and learning all the technical sides of mastering and making a band sound prestige. My main weapon today that i have in my arsenal is my Synthesizer. I am always doing what i love and cant wait for what tomorrow has in store for me. 

Kind regards, 

Andre de los Monteros

Week 1 EOC: Great customer service

Sweetwater is the optimal audio experience and other media electronic equipment. It is an online store for all media electronics. The customer service is why I keep going back and is also why it’s the only place I will go to buy my studio recording gear. Along with all my musical instruments, the products are the top of the line and the warranty is great. They really care about the customers’ experience and the quality is terrific! They have a web site that is vary user friendly, so much so, whatever I type in the search menu pops up. I just bought a pair of BX5 studio monitors and was not satisfied upon use. I called up my personal sales agent and told him about the situation. He completely understood and had no abjection. He sent me a paid for fed ex to return their product and sold me the right speaker that I am completely satisfied with. It is obvious that all the sales agents go through an extensive training program upon employment. My go to guy’s name is Nick S^&*L  we constantly talk a keep in touch telling each other about new products and experiences found or created on like software. Pretty much whatever the problem is with my audio or film products Nick will help me every time no questions ask. This is the reason this company is one of the top go to online audio media store in the world. If you ever need help or want to buy an audio product or video product you must check out Sweetwater. I will never go anywhere else for anything electronic that fits with my field of expertise.