The commercial began with a scene of a swamp
at nighttime, and a close-up of Bud rhythmically croaking his name. Later Weis and Er join in. They croak rather
randomly for about ten seconds, until Bud, Weis, and Er begin croaking
in sequence, thus forming the Budweiser name. Their croaking becomes
quicker as the camera pulls back to show a bar with a large neon Budweiser sign glowing in the night.
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