Wednesday, August 29, 2012

Target Market Strategy


6 Customer-Driven Marketing Strategy Creating Value for Target Customers

At Best Buy, customer-centrality means listening to target customers and becoming "that trusted adviser capable of helping them use technology the way they dreamed."

Page 173 

ESPN is more than just cable networks, publications, and other media. To consumers, ESPN is synonymous with sports entertainment, inexorably linked with consumers’ sports memories, realities, and anticipations.

Page 207

Our target marketing plan consist of good old fashion go get them approaching. Basically going door to door to all the clubs hanging out with the vary people in town that will be attending and spreading the word. 

Ask all event GMs to have their DJ announce the charity event to the crowd and they can have our brand name on there promotions in trade. A

Also a radio commercial will be done and played on all the local stations here in town. as well.

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