Situation or SWOT Analysas

 2 Companies and Marketing Strategy Partnering to Build Customer Relationships: 

“Nike creates deep brand community with its customers. For example, the Nike+ running system—iPod-linked Nike shoes and the Nike+ Web site—can be the next best thing to your own personal trainer or jogging buddy. Collectively, the Nike+ community has logged the equivalent of 4,600 trips around the world or 240 journeys to the moon and back.”

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The value delivery system: L’Oréal builds long-term supplier relationships based on mutual benefit and growth. It “wants to make L’Oréal a top performer and one of the world’s most respected companies. Being respected also means being respected by our suppliers.”

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DreCo Media "$15 closer to our future, $15 given to save" 

DreCo Media has a huge upper hand with this because of the location of the event and hip hop roots being there weekly as well. the event or lets say concert will be held during the hip hop roots day and time. so not only will it bring all those weekly attendees most of them are made up of musicians and promoters. Many of the club personal go to hip hop roots searching for fresh talent. 

 Example:

by EventEducation.com http://www.eventeducation.com/event-analysis2.php

 

 Find out how the company promotes its products?

 How the company wants to build/enhance the image associated with its product?

 

What is the market value and market share of the company and its products?

Who are the customers of the product?

What are the features of the product?

What are the advantages and disadvantages of the product in comparison to competitors' products?