WEEK 9 EOC:

 Our customers are savvy online shoppers, so it is important to us that we are reaching the right people, at the right time and in the right place to elicit a positive response from consumers. Working with Adometry, we're leveraging the most advanced attribution and ad verification technology available to help us quickly understand what's working so we can optimize our media spend and improve the consumer's experience with our campaigns. We are seeing a substantial impact that display has on member sign-ups, first time purchases and repeat purchases.         

      SOURCE: MarketWire 2012-09-12 14:59:00

These are a few of roles that are played: 

1. Roles of marketing channel in marketing strategies:
2. Links producers to buyers.
3. Performs sales, advertising and promotion.
4. Influences the firm's pricing strategy.
5. Affecting product strategy through branding, policies, willingness to stock.
6. Customizes profits, install, maintain, offer credit, etc.